A successful brand

The brand is so successful it's made headphones as essential a rapper's accessory as Dr Dre Headphones and a silly name: 50 Cent and Ludacris have joined in the head-to-head hip-hop headphone beef. Beats by Dr. Dre Tour tech has even found its way into other gadgets, including the HP Envy laptops. Beats is part-owned by HTC, and the familiar bass-friendly sound booms from phones such as the Dr Dre Beats and HTC Sensation XL. Beats By Dre Australia the brand will no doubt continue to thrive on the strength of its impeccable celebrity credentials, no matter who takes over the actual building of the headphones. As for Justin Bieber Beats Headphones, it's not without celeb mojo, such as Daft Punk, and just today it announced Vektr, a new collaboration with fashionistas Diesel.